FRICK’S

THE MEAT OF THE STORY.

As a 120-year-old brand, the Frick’s story is steeped in heritage and artisan craftsmanship. We created a comprehensive brand system that transitions easily from stationery to store shelf to e-tail and honors their impressive legacy.

We applied the identity system across all touchpoints, from stationery to ready-to-eat and natural organic product packaging. On supermarket shelves, the new packaging helps Frick’s stand out from the mass-produced hams with a look and feel that conveys their rich tradition of premium quality meats.

Built on an authentic story of unparalleled flavor and heritage, the results of the new brand have far exceeded expectations with same-store sales up 40% for carver hams year over year.