Iconic. Why in the world would anyone need to protect Superman — the legendary Man of Steel? That’s the question we pondered when asked to strengthen stewardship for this iconic brand.
The fact is, we’ve all seen our share of brands get corrupted. To ensure he got the respect he deserved, we became police headquarters for this timeless hero. Before the launch of the movie “Superman Returns,” we helped DC Comics convey the monumental spirit of the brand to Warner Brothers’ licensees and third-party vendors. It’s enforcement at its best for a true brand champion.
Superman Brand Book interior spread and cover
Heroic.
Our two-sided Superman Brand Book brings out the best of his brand attributes:
The indestructible side celebrates Superman’s invincible power, vision and leadership. It represents to people all around the world his strength, bravery, selflessness and hope. The inspirational side invites each one of us to live the Superman ideals — affirming the importance of his superhuman qualities in our very human lives.
Superman Brand Book interior spreads
Superman Brand Book interior spread
Comment. “It’s a bit ironic to think that the Man of Steel needed someone to protect him. But we were honored to don the cape and do it.”
— Monica Little, Founder and CEO, Little & Company
