Little & Company
target design little & company target design little & company target design little & company
 

Snapshot.
Boasting 97 percent recognition, the Target Bullseye enjoys a significant place at Little & Company. Partners with Target for two decades, we began our relationship communicating the value of internal branding: designing corporate and internal communications that essentially built the Target brand from the inside out.

  
  Our original work with annual reports and team member communications helped lay the foundation for work in the external “guest-facing” world — the Target everyone knows and loves. Over time, we’ve been fortunate to share a prominent role in creating campaigns that embrace Target’s “Expect More. Pay Less.” promise.  
target design little & company target design little & company target design little & company
  GiftCards  
  Innovative.
Remember when it wasn’t cool to give gift cards as gifts? Little & Company helped change all that forever, transforming an entire category of giving for Target guests — and catching the eye of the competition, too. Each season, we go well beyond the expected — into the two- and three-dimensional worlds of “wow” and “totally clever” and “How did they do that?” Not only has the Target guest loved our work (and helped generate $7 billion in sales), we were featured in Communication Arts magazine, covering our rich history with Target. Read about it here.		  
  target design little & company
  Unique and unexpected GiftCards  
  Wow.
One of the more memorable Target GiftCards is our 100 percent biodegradable flower-seed paper card that guests could plant after redeeming. And our bubble-wand GiftCard is just plain fun.		  
  Core.
Target’s “Red Book” was designed to inspire team members to live and breathe the Target brand. We dug deep into the core of Target’s identity and revealed the key brand-worthy characteristics that educated and entertained.		  
  target design little & company  
  Red Book  
target design little & company target design little & company target design little & company
  Annual reports  
  Fundamental.
Each year, from cover to cover, we give an authentic voice to Target’s annual report, delivering its brand strength and financial prowess. It’s an informative flagship piece enjoyed by shareholders, partners and team members.		  
target design little & company target design little & company
  RED magazine covers  
  target design little & company  
  RED magazine  
     
   
  RED magazine spreads  
  Transforming.
To make Target’s internal news more inviting and readable, we rebranded it as RED magazine — a periodical sent to 350,000-plus team members. Every month, RED lures team members with ideas about seasons, events, product launches and other important corporate happenings.		  
   
  Poster  
  Diversity.
Fostering inclusivity is at the heart of Target's culture, because when people are respected for who they are, they can do extraordinary things. To champion this thinking, we created a holistic campaign around the theme of Dare. Dream. Do., inviting celebrities, designers, supplier partners and team members to tell us how they are daring to be themselves, dreaming bigger than ever, and doing it together. The stories are an inspiration to us all.		  
   
Malaak Compton-Rock / Marcus Samuelsson
   
   
Jake Shimabukuro / Ray Hatoyama  
  target design little & company  
  REDcard kiosk posters  
  Savvy.
Everyone has a credit card, but not everyone has a REDcard. To promote Target’s signature credit card, we communicated its exclusive privileges and perks to guest and business-to-business audiences — helping to boost average purchases of REDcard users.		  
   
  2008 Education Conference brochure  
  Philanthropic.
As a nationally respected corporation, Target gives 5 percent of its income to the communities it serves. We help tell this important community relations story through materials that support arts sponsorships, reading and education initiatives, and other popular giving programs. 		 
  target design little & company  
     
  Take Charge of Education poster  
  Fact.
Since 1988, Little & Company’s partnership with Target has helped enrich the iconic power of the Bullseye.		  
Little & Company
  little & company arrow