Minneapolis—October 24, 2017—Little & Company, a Minneapolis-based branding agency nationally recognized for using the power of design thinking to redefine brands, has been hired by Ramada Worldwide, a part of Wyndham Hotel Group, to bring to life the international hotel brand’s promise to guests through digital advertising.
Get a first look at the work.
“At Ramada, we’re passionate about delivering a caring, thoughtful and consistent experience no matter where your travels take you whether it’s a new country thousands of miles away or just across state lines,” says Stacey Dunn, Director of Brand Marketing, midscale brands at Wyndham Hotel Group. “Little’s expertise will help us amplify our brand promise for a worldwide audience.”
Ramada’s refreshed brand advertising campaign kicked off in May with digital banner ads followed by new television spots coming early in 2018.
“We’re excited to embark on this journey with one of the most recognized hotel brands in the world. Having the opportunity to shape a hospitality experience through the power of design is a great fit for us,” says Joe Cecere, Little’s President and Chief Creative Officer.
Part of Wyndham Hotel Group, Ramada® is a global chain of more than 850 midscale and upper-midscale full-service hotels spanning more than 60 countries, and is one of the most recognized hotel brands in the world. Most hotels feature an on-site restaurant, lounge or complimentary continental breakfast, as well as meeting rooms, business services, fitness facilities and Wi-Fi. With the most airport locations globally, it’s a preferred choice of world travelers. Properties also offer travelers the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program, which can be joined for free at www.wyndhamrewards.com. Each Ramada hotel is independently owned and operated, except for certain Ramada hotels outside of the U.S. which are managed by an affiliate. Ramada Worldwide Inc. is a subsidiary of Wyndham Hotel Group, LLC and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.ramada.com.
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels, encompassing more than 8,000 hotels and over 699,700 rooms in 79 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
Little is a Minneapolis-based design and branding agency specializing in brand strategy, identity and naming, communications campaigns, employee engagement and experience design. For more than 35 years, Little has been helping companies like Target, U.S. Bank, Buffalo Wild Wings, Gap, Habitat for Humanity International, and Lowe’s tell their whole brand story from the inside out. Little has been named 2015 Silver Midwest Small Agency of the Year by Ad Age, is a multi-year honoree of Minnesota’s Best Places to Work, and has been recognized with two Minnesota Keystone Honored Company Awards for its community giving in the Twin Cities.