Located in heart of St Paul, MN, Macalester College is a recognized global leader among liberal arts colleges. We had the opportunity create a more unified brand experience that celebrates the rich history and tradition of this esteemed college while reflecting its unconventional personality and global perspective.
Through a brand strategy and refresh initiative, we applied the new brand system to a range of materials for internal and external communications. Punctuated with bold, intersecting lines, the system reflects Macalester’s dedication to creating dynamic intersections for diverse viewpoints.
The refreshed brand has been rolling out across the college this year.