This holiday season marks the anniversary of our brand identity and packaging refresh for Frick’s Quality Meats, including a brand new website. Through this effort, we evolved the Frick’s brand to showcase its rich history while setting them up for years to come. At Thanksgiving, same store sales were way up over last year, with bone-in hams up 20% and the all-important carver hams up 40%.
A little more about the project—
Frick’s had an authentic story to tell. As a 5th-generation family owned company based in Missouri, they had perfected the art of smokehouse ham. We saw an opportunity for the Frick’s brand to reflect their 120 years of craftsmanship and quality. From hand-picking the best cuts of meats to using the highest quality ingredients—their attention to detail inspired us to create a truly unique artisan package. From the typography to their voice, every touchpoint with the brand now reflects the authenticity and personality of the Frick’s legacy.
Below we share some shots of the new packaging, captured by Little designer Cody Petts.