Can’t stop, won’t stop talking about how excited we are to see our Securian Financial work popping up everywhere. While the new brand officially launched earlier this year with an entirely new brand platform, redefined target customer mindset, brand promise, logo, identity system and the company’s first-ever national advertising campaign, our hearts were aflutter as the new logo was finally hoisted onto the building at their headquarters in downtown St. Paul. You’re looking good, Securian.
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