And we listened. Creative Mornings Minneapolis closed its 2018 series of inspirational talks with our own Joe Cecere. Centered on the theme of tradition, Joe’s talk, titled What You Love > What You Do, opened with the moment he discovered his calling for design. Like most good stories, it all started with a meatball sandwich.

Joe spoke to a packed house about how being true to his passion for design helps him be a better leader to the crew at Little. Highlights included Joe’s name on the Parkway Theater marquee, live music by Reed Grimm, graphic recording by Drawn Well, a few technical glitches (because of course) and this quotable takeaway: “Don’t let shit get in the way.”

Now, because we know you’re wondering about that meatball sandwich: Joe’s parents owned an Italian restaurant when he was growing up. One fateful day, Little Joey put marker to poster board to create a sign for the meatball sandwich special. And the rest is history.