If you’re lucky, every now and then you get the chance to work with an organization whose mission and purpose is so strong, you can’t stop thinking about how to share it with more people. And for us, that organization was the Minnesota Roller Derby.
Last winter, the Minnesota RollerGirls, the premier flat-track roller derby league in Saint Paul, MN, came to Little & Company looking to rebrand. After sixteen years as the RollerGirls, their identity no longer represented how they evolved and who they‘ve become. They needed a brand that better represented the skaters, officials and volunteers that make them so successful.
We immersed ourselves in the world of derby and worked to ultimately create a new look, mission, vision, values, and moniker, the Minnesota Roller Derby. All of which were driven by the derby’s wholehearted dedication to inclusion, acceptance and all-around badassery. We were blown away by their community and realized these values extended well beyond the roller derby sport.
So we put our heads together and planned an event to highlight these values. And the Live 100 Block Party was born. An event centered around Living 100%, because being 100% yourself is 100% better. We let Urban Growler and the Minnesota Roller Derby handle the rowdy stuff like beer and skating, and we focused on designing a panel discussion.
The Live 100 panel discussion was designed to bring together a diverse group of badass individuals to talk about their common thread – living 100% themselves. And we couldn’t have asked for a better group:
Jana Shortal, News Anchor, KARE 11, moderator
Jill Pavlak, Co-owner/Director of sales and marketing, Urban Growler
Alex West Steinman, CEO/Co-founder, The Coven
Kim Bartmann, CEO/Restauranteur, Bartmann Group
Nina Berglund, Water Protector/Land Defender, Honor the Earth
Jingyi Tao, Medical Interpreter
Jana Shortal eloquently (and hilariously) guided the group through an important conversation about getting to know and love yourself, dealing with tough sh*t and what it means to truly live 100%. Each of the panelists had a unique perspective which lead to a great conversation that could have gone on for hours. You can see some of our favorite moments on our Live 100 Instagram Highlight.
We were honored to be able to bring together incredible people for important conversations and help shine a light on the Minnesota Roller Derby and their amazing community.