Little will leverage their creative expertise to create free, attention-grabbing signs to help restaurants quickly and effectively communicate current offerings to potential customers. This new initiative, The Little Sign Shop, will officially open for business on Thursday, April 16 at 9 AM CST on its website, littlecosignshop.com.
The first twenty local, independent restaurants who submit their information through the website will be selected to receive a designed 22″ x 36″ poster and corresponding social media materials. Little will create, print and deliver these materials to the restaurants free of charge by Monday, April 20 so the restaurants can display the posters and drive traffic to takeout menu options, specials, delivery services, and more.
The restaurant community has always been important to Little largely due to the upbringing of their President and Chief Creative Officer, Joe Cecere. Cecere spent most of his childhood in his parent’s small Italian restaurant which opened in St. Anthony, MN when he was six years old. Cecere’s first job was designing the nightly specials board at the restaurant, which ultimately led to his lifelong passion for design.
“I loved working with my dad to drive valuable sales through our nightly specials, and I could see how good design on our signs impacted the guests’ orders. Today, restaurants have had to quickly restructure their entire business models. It’s imperative that they be able to share this information with their customers effectively,” said Joe Cecere. He added, “With The Little Sign Shop, we’re trying to do our part through design to help them grab their customers’ attention.”
To learn more, visit littlecosignshop.com.