Lagunitas, the West Coast IPA brand, brewed up a new hard tea and tapped no-coast Minneapolis branding agency Little to help them introduce it to the world.
Little is always game for a brand that’s bubbling with a good backstory and lots of personality. Disorderly TeaHouse has that in spades. Lagunitas sent Little on a mission to grab the attention of beer alternative fans who are tired of all the syrupy-sweet skinny-can seltzers that have flooded the market in the last few years. Inspired by the Disorderly TeaHouse name and a few insider details about where it came from, Little celebrated the rebellious spirit of a craft-brewed hard tea (that actually tastes like tea!) made with premium ingredients in a boisterous campaign. It’s loud. It’s proud. It’s tea time y’all.