Bringing heart to a B2B strategy.

As a 75-year-old Midwest bank, Bremer had always positioned themselves as a bank for everyone. After extensive research and strategy work, we sharpened their focus to target valuable mid-sized businesses. Our creative work began with a new identity system. Simple, modern and thoughtful, it was designed to speak to their new audience and carry them to the future.

To build momentum around their new business focus and new identity, we created internal and external campaigns that served as a rally for employees and customers. We also helped streamline their collateral system to build efficiencies within their communications.

With a new brand and business strategy, we needed to overhaul Bremer’s enterprise website. We started from scratch to write, design and develop a system that would work across their entire website – all 120 pages – utilizing a new, robust and sophisticated CMS.