Bringing heart to a B2B strategy.

As a 75-year-old Midwest bank, Bremer had always positioned itself as a bank for everyone. After extensive research and strategy work, we sharpened their focus to target valuable mid-sized businesses. Our creative work began with a new identity system. Simple, modern and thoughtful, it was designed to speak to their new audience and carry them into the next 75 years.

While building their new identity system and streamlining their messaging toward a more focused audience, we needed to make sure employees were on board with the changes. We created an internal campaign that helped them understand and embrace the new vision for Bremer Bank.

With a new brand and business strategy, we needed to overhaul Bremer’s enterprise website. We started from scratch to write, design and develop a system that would work across their entire website – all 120 pages – utilizing a new, robust and sophisticated CMS.

We built momentum and recognition around Bremer’s retooled business focus by creating a strategic campaign that targeted those business owners who fit Bremer’s new audience profile.