As a 75-year-old Midwest bank, Bremer had always positioned itself as a bank for everyone. After extensive strategy work, they shifted their focus toward small business owners. We applied our expertise to help them deepen their understanding of those customers so they could communicate with them more effectively.

Simple, modern and thoughtful, our creative work included a new identity system, an internal launch campaign, and a targeted external campaign aimed at those business owners who fit Bremer’s new audience profile. We also overhauled their enterprise website, writing, designing and developing it from scratch around a robust and sophisticated CMS.