Guthrie

A poster is worth
a thousand
words.

For the legendary Guthrie Theater’s performance seasons, we create promotional posters for each show that capture the essence of the production while incorporating an element of discovery. The posters must tell a story on their own, but also work as a system to reflect the Guthrie brand. We partner with illustrator Brian Danaher to bring this work to life. Together, these posters have been featured twice in the Communication Arts Design and Illustration Annual.

What we did

Strategy

Brand

Experience

Campaign

2017-2018 season was the highest grossing box office in their 55-year history*

The art of discovery

and delight

*https://www.startribune.com/west-side-story-propels-guthrie-theater-to-a-record-setting-year/501825451/