Weaving a story of craft.

Pallas, a leader in beautiful, technically-superior commercial textiles, wanted to amp up their brand presence and engagement. We identified an opportunity for them to focus on a single, authentic point of view centered on the idea of craft.

With craft as our North Star, we created a corporate brand notebook, a 90-second video and other sales materials, all designed to reflect Pallas’ commitment to timeless styles that are honest, purposeful and make a human connection.

Since launch, the work is helping Pallas stand out in their industry and beyond. The project was even featured in the Communication Arts Design Annual.