Philia foods is a line of spreadable feta cheese blended with flavors inspired by Greece. When Philia was acquired by Land O’Lakes, it created an opportunity for this homegrown company to rebrand itself with a premium look that better reflected its heritage.
As Land O’Lakes’ innovation design partner, we redesigned the brand and created packaging that underscores the artisan nature of this product, with custom illustrations and sophisticated nods to Greek culture.
Founder Mike Rakes chose the name Philia—the Greek root word for community, love and friendship—as an homage to his own Greek heritage. Lifestyle photography further amplifies the premium quality of the product and reflects a brand story that’s built around bringing people together to enjoy good food.