Shaping the vision for what’s possible.

When your business is doing great, why change up your brand? In the case of U.S. Bank, their brand was lagging behind their outstanding business performance. Customers needed to understand what they stood for.

We partnered with U.S. Bank to create a consistent brand experience that would echo their sound business practices and strong commitment to customers.

The new U.S. Bank brand reflects a friendly, honest, supportive tone and personality steeped in a dedication to living their purpose and values. It comes to life across print and digital communications, advertising, branch signage and collateral and even the new U.S. Bank mascot, Coach Possible.