Spreading fan-fueled love for the home team
From TV, radio and sports blog personalities to the Vikings cheerleaders, Vikings fans sported their #victoryblocks throughout the squad’s ill-fated NFC Championship playoff run. Although the title wasn’t meant to be, the grassroots PR and marketing campaign behind our little invention was a major win. In just ten days, Victory Blocks gained 500k+ organic social media impressions on zero media spend. And hey Vikes, there’s always next year.