Victory Blocks

Going all in on football frenzy

Making our own luck

2018 was supposed to be the Minnesota Viking’s year. Our stadium still had that new­-turf smell. The Super Bowl was in town. And our team was on one heckuva roll. But as Minnesotans, we know better than to let our high hopes overrun our superstitions. Enter Victory Blocks, our DIY wearable that let long-suffering Vikings fans knock on wood to send some cosmic protection whenever things seemed too good to be true for the Purple and Gold.

Spreading fan-fueled love for the home team

From TV, radio and sports blog personalities to the Vikings cheerleaders, Vikings fans sported their #victoryblocks throughout the squad’s ill-fated NFC Championship playoff run. Although the title wasn’t meant to be, the grassroots PR and marketing campaign behind our little invention was a major win. In just ten days, Victory Blocks gained 500k+ organic social media impressions on zero media spend. And hey Vikes, there’s always next year.