MN Roller Derby

Rocking and Rolling to a New Identity

We helped roll new life into the Minnesota Roller Derby brand with a fresh new identity and name that reflected their commitment to athleticism and inclusivity. The bold look included graphic typography and electric hues offset by striking black and white imagery, and bright an energetic vibe with grit and determination.
We highlighted their continued partnership with the community through a brand launch block party that shed light on the importance of being your authentic self. The block party included custom on-site screen-printed tees and a panel led by Kare 11’s, Jana Shortal.