Barbara’s, a part of the Post brand portfolio, offers health-focused cereals and snacks that appeal to kids and adults alike. They needed to build their market share by breaking apart from the blah that dominates the natural/organic foods category.

We refreshed their master brand and realigned the packaging architecture to create more distinct system across their 25+ SKUs. Original illustrations, bright pops of color and a cleaner messaging hierarchy ups their yum factor and shows that this brand is anything but blah.