Bind revolutionized the way people use heath insurance, setting the stage for a national campaign that highlighted just how crystal-clear coverage can be. Easy to search, click and save, the campaign highlighted the transparency behind Bind’s pricing, ease-of-use and the simple fact that we don’t need to settle for health insurance headaches.
We applied the campaign across all touchpoints, from social media and enrollment experiences, to train wraps and billboards. Selective targeting let us focus on key markets and businesses, while still implementing broad tactics to spread awareness of Bind.
What We Did