Bridgeman’s was once the regional go-to spot for date nights and family outings. Still remembered with deep nostalgia by Baby Boomers, over the years the brand had lost its connection to the company’s roots—a Minnesota-based, family-run, dairy producing, premium quality ice-cream. It was time for a refresh.

Bridgeman’s core distribution is through scoop shops and grocery stores, so they needed to stand out within the crowded market. Given their rich history, we brought the brand back to its roots by putting a modern twist on one of their old identities. One year after launch, results show the brand is connecting with new audiences as well as their long-lost brand lovers, with retail sales up 116%.