little sizzle to
As a 120-year-old brand, the Frick’s story is steeped in heritage and artisan craftsmanship. We created a comprehensive brand system that transitions easily from stationery to store shelf to e-tail and honors their impressive legacy.
We applied the identity system across all touchpoints, from stationery to ready-to-eat and natural organic product packaging. On supermarket shelves, the new packaging helps Frick’s stand out from the mass-produced hams with a look and feel that conveys their rich tradition of premium quality meats.
Post-launch, same-store sales were up 40% for carver hams
Upon brand rollout, sales across the portfolio rose 20%