Of course gift cards are a great choice on special occasions because everyone loves getting that extra money to spend on something fun: dining, shopping, entertainment, you name it. As the leading gift card partner online and in stores, Giftcards.com wanted to remind their audience that gift cards don’t have to be saved for special days, they’re the perfect gift all year long.

For their audience, gifting and expressing gratitude runs deep. They’re the ones who take the time to make thoughtful gestures while managing an increasingly busier lifestyle. We married that insight with the business challenge of driving volume outside of key sales windows and the Happy Anyday campaign was born. With simple messaging and bold designs, it acts as a quick reminder that you can make someone’s day, any day.