MN Historical Society

Connecting history 
through one 
educated voice.

With 26 historical sites and museums across the state, the Minnesota Historical Society (MNHS) is the premier curator of Minnesota’s past. Little partnered with MNHS to create a unified brand story that encompasses all of their assets, from flagship locations like Split Rock Lighthouse and the State Capitol to smaller sites like the Forest History Center and Oliver Kelley Farm. We’ve established each site’s individual role in delivering on MNHS’s collective mission to bring history to life with a consumer-centric tone that resonates with multiple generations of visitors. During our years of working together, the overall brand has gained significant traction, with higher attendance across the system and membership the strongest it’s ever been.