Fresh from the pantry
Pacific Foods had evolved from its local Portland roots to a shelf stable packaged goods brand delivering natural, organic and convenient staples to households throughout the country. After many years seeing standard category growth levels, marketing leaders knew change was the only way to drive increases in HHP. The team at Pacific came to Little having identified three distinct opportunity target markets to fuel brand growth.
After working with the team at Little to develop a dynamic, targeted website and digital communications approach, Pacific extended our relationship to include campaign development. Driven by deep audience insights, we first developed a foundational brand design system and then launched into omnichannel planning including an overarching communications plan and tactical development for paid channels like digital video, display banners, paid social, OOH and in store. Key to the success was our strategic approach to tailoring channel, visuals and messaging to each audience segment.