Few brands enjoy the longevity of being in business for more than 125 years. Even fewer can claim five generations of family ownership. But legacy is not the only selling point of Plato Woodworking, an independent, custom cabinetry company in rural Minnesota. They’ve earned a reputation for exceptional quality and strong customer service.

TELLING THE STORY OF A LEGACY
As Plato looked to strengthen their position within the high-end market, they needed to hone their story of craftsmanship among dealer reps. We helped craft a new brand platform that highlights their dedication to getting every detail right at all phases of a project. We also redesigned their communication materials, using a refined design approach and beautiful photography to elevate their story.

With more than a century of craftsmanship to guide them, we were happy to partner with Plato and help shape their vision for the future.