Rebel

This fish story is legendary.

Rebel, a 50+ year-old bass fishing lure brand, is the kind of company that has a small but dedicated customer base who swears by their Rebel lures. They looked to us to create a new brand identity system that would capture their heritage and passion while speaking to a new generation of outdoor enthusiasts.

The new identity system is rooted in the American tradition of bass fishing. No frills, no fancy stuff. Bold graphics capture the grit and glory of an epic day on the water, while vivid photography and videography reflect the passion that keeps outdoor enthusiasts hungry for the next adventure.

what we did

Brand

Packaging

Digital

Content

Lorem ipsum dolor sit

ament consec.

Up Next

phila foods