A JOURNEY FORWARD
At a time when CBD-based products were popping up on shelves, consumers were blasted with false claims, questionable ingredients and vague promises about the benefits of CBD. Our client came to us with a business plan and high-quality CBD wellness product, looking to our expertise to help them build a brand that would represent their belief in the benefits of hemp and their commitment to transparency.
CLEARING THE PATH
We focused in on the brand idea that this new broad-spectrum CBD product would provide a clearer path toward “better,” no matter how each person defined it. In naming the brand Thru, we highlighted how their products skipped detours and provided a clearer path toward discovering the power of CBD for wellness.
Logo development and design further underscored the uncomplicated ingredients and seed-to-shelf traceability of their hemp. Color palettes present a sense of earthy connection and honesty, while font choice feels friendly, yet sophisticated.
Thru continues to be the go-do for those who seek reliable, high-quality CBD products as they embark on their own journeys toward better.