When your business is doing great, why change up your brand? In the case of U.S. Bank, the goal was to establish a differentiating position within the market. We partnered with them to create a consistent brand experience that would echo their sound business practices and strong commitment to customers.

The new U.S. Bank brand reflects a friendly, honest, supportive personality steeped in a dedication to living their purpose and values. It comes to life across print and digital communications, advertising, branch signage and collateral and even the U.S. Bank mascot, Coach Possible.