US Bank

Banking on a
vision of what’s

When your business is doing great, why change up your brand? In the case of U.S. Bank, the goal was to establish a differentiating position within the market. We partnered with them to create a consistent brand experience that would echo their sound business practices and strong commitment to customers.

The new U.S. Bank brand reflects a friendly, honest, supportive personality steeped in a dedication to living their purpose and values. It comes to life across print and digital communications, advertising, branch signage and collateral and even the U.S. Bank mascot, Coach Possible.






In pilot test markets, employee engagement rose 47%
12% increase among pilot market customers who shifted from awareness to consideration