When Habitat for Humanity International needed help solving a big, thorny brand problem, we couldn’t have been more excited to roll up our sleeves and get to work. And now that we’ve gotten our hands dirty, the world is taking notice – Fast Company featured Little’s work with Habitat for Humanity on its Co.Exist site. The article, titled “How Habitat For Humanity Is Creating A Stronger Identity to Amplify Its Mission,” looks at how Little partnered with Habitat to develop a brand framework that helped Habitat reach new supporters and carve out a unique, ownable position in the marketplace.
Since its founding in 1976, Habitat for Humanity has served over 1.8 million individuals by helping them secure housing – a vital foundation for a safe, healthy, productive life. This was one story that needed telling, and we’re honored to help Habitat create the megaphone it needs to shout its story from the rooftops.