When we heard U.S. Bank was on the hunt for an agency to help transform its brand, we knew we could get the job done. A big bank with a unique position in the marketplace, U.S. Bank had a huge opportunity to reinvent its brand, and we couldn’t wait to do the work. Yet when our teams joined forces, it wasn’t just the work that got us excited. It was the process – one of collaboration, of strong connections and big-picture ideas. A true partnership.
As the new brand identity rolled out, Little’s president and chief creative officer Joe Cecere and U.S. Bank’s executive vice president of strategy and corporate affairs Kate Quinn shared the stage at an AIGA Minnesota event to demonstrate how agency and client worked together to solve business challenges with design thinking, brand strategy and a whole lot of teamwork. Missed the event? Don’t worry, there’s video.