At Little, we love good ideas and a blank slate, so when we were approached to help brand a new, yet-to-be-named line of broad-spectrum CBD products, we were in.
CBD and hemp products are everywhere, but there’s not a lot of clarity or oversight about how they’re made. Our partners had a different approach with a focus on transparency: what hemp is, what it can do in your pursuit of feeling better, and how they manage their supply chain from seed to shelf.
We began with naming, arriving at Thru Hemp as a nod to their transparency, and all the benefits consumers can achieve through zero-THC CBD pain creams, tinctures and edibles. We followed with friendly, fresh and inviting identity and packaging design with just enough thoughtful details to elevate the brand without looking medicinal or overly expensive. No fillers. No mystery. Just well-made products for your wellness journey.