Integrity is not a company value
By Mike Schacherer, VP Creative Director I was recently asked to give a Zoom presentation to senior-year design students on the attributes I’m looking for in a new hire. For the next week, I jotted down list after list of things I like seeing in a portfolio,...
The Art of College Brochures: As Told By My 17 Year Old Son
By Joe Cecere, President and Chief Creative Officer Like most parents of high school seniors, our mailbox has recently been flooded with pamphlets and brochures from colleges all over the country. Each time one of these pamphlets is delivered, the parent in me...
Use Purpose to Rally Your Company Toward Success
By Joe Cecere, President and CCO, Little This morning, I heard a segment on Marketplace talking about how CEOs are optimistic about the future and 77% of those surveyed would consider re-evaluating their corporate purpose in order to sustain strong internal...
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