Integrity is not a company value
By Mike Schacherer, VP Creative Director I was recently asked to give a Zoom presentation to senior-year design students on the attributes I’m looking for in a new hire. For the next week, I jotted down list after list of things I like seeing in a portfolio,...
A Spirited Blend of Flavor and Design
By Anna Little, Account Supervisor It goes without saying that branding and design projects within the adult beverage category are incredibly fun to work on. It is especially fun when the brand you’re creating pushes limits and merges categories. Somewhere between...
Work, meet school.
By Kate Shaffer, Copy Director Well, first things first. NOBODY was prepared for a pandemic. At least not the average citizen (and definitely not yours truly). And speaking specifically to you, parents: nobody has all the answers for the insanity of distance...
The Art of College Brochures: As Told By My 17 Year Old Son
By Joe Cecere, President and Chief Creative Officer Like most parents of high school seniors, our mailbox has recently been flooded with pamphlets and brochures from colleges all over the country. Each time one of these pamphlets is delivered, the parent in me...
Use Purpose to Rally Your Company Toward Success
By Joe Cecere, President and CCO, Little This morning, I heard a segment on Marketplace talking about how CEOs are optimistic about the future and 77% of those surveyed would consider re-evaluating their corporate purpose in order to sustain strong internal...
Little talks King Arthur Baking Company on The Follow-up podcast
Our VP Creative Director, Mike Schacherer breaks down the new King Arthur Baking Company identity with KABC Senior Creative Director, Ruth Perkins on The Follow-up podcast. Listen now to get the inside scoop on the making of the wheat crown and a peek into the...
Kris Lindquist Presents at AdFed’s Behind The Pin
On Thursday, April 16, Little & Company managing creative director Kris Lindquist went “Behind the Pin” for AdFed in its first virtual webinar. Presenting to over 100 Zoom attendees, Kris recounted the creative design process of serving as AOR for 2019’s The Show....
Helping Local Restaurants During Shelter In Place Order
Little will leverage their creative expertise to create free, attention-grabbing signs to help restaurants quickly and effectively communicate current offerings to potential customers. This new initiative, The Little Sign Shop, will officially open for business on...
Little & Company Rebrands Grand View Lodge
Who isn’t dreaming of a little getaway right about now? For your daydreaming pleasure, we present the new brand redesign for the folks at Grand View Lodge in Brainerd. Grand View, named by Conde Nast Traveler in 2019 as one of the Top 5 Resorts in the Midwest...
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